Blue Ocean Opportunities in Nuremberg
Nuremberg Airport has successfully adopted a strategy of avoiding the head-on competition of "red ocean" markets and finding new "blue ocean" opportunities such as unserved routes. Avoid the shark tank and try NUE's enticing waters instead!
Advantages of our Blue Ocean Environment at NUE
Catchment with Great Potential
Around 5.3m passengers travelled from the closer catchment around the airport, only 1.2m actually through NUE. There is significant demand that only needs to be captured!
Home Airport of Global Players
Nuremberg Airport is the gateway to the world for many globally operating companies. Adidas, Puma, GfK, SCHAEFFLER, Stabilo and LEONI are only a few of world class companies who have their headquarter within the airport's catchment area. Siemens, Bosch and MAN are also located within the region with production/research sites.
The GDP of the region amounts to 151 billion € (2019), that's 85% of Qatar's GDP. Meanwhile, around 2 million people were employed within the region in 2020.
Nuremberg as a Fair and Congress Destination
NürnbergMesse (fair) belongs to the Top 15 largest fair exhibitors worldwide. Visitors and exhibitors profit of the quick underground link between airport and exhibition grounds. From terminal to exhibiton hall, the connection takes only 25 minutes.
The trade fair traffic volume allows to support routes and to generate off-season demand during winter as well.
Tourist Magnet Nuremberg and its Region
UNESCO World Heritage Sites
